Yamaha has used water dipping techniques to give the Yamaha R15M Carbon Fibre Pattern its new and differentiating looks - basically the carbon fibre pattern. It has been done with such precision that it resembles the original carbon fibre.

Apart from the aesthetic changes, the Yamaha R15M Carbon Fibre Pattern also comes with turn-by-turn navigation as well as volume and music control. These features are accessible using the Yamaha Y-connect app after pairing a smartphone using Bluetooth.

Mechanically, the motorcycle remains unchanged.

To buy the Yamaha R15M Carbon Fibre Pattern, you'd need to shell out Rs 2.08 lakh (ex-showroom). Yamaha is also offering the new features (not the carbon fibre pattern) in the R15 standard silver colour for Rs 1.98 lakh (ex-showroom).

Launched under the banner of ‘Global Motors’ in Babu Para, Siliguri (2200 Sqft), and ‘National Motors, Bankim Nagar, Siliguri (1850 Sqft). Yamaha’s Blue Square outlets are designed to deliver a superior experience to customers across end-to-end sales, service, and support through a highly personalised approach.

Yamaha's Blue Square outlets embody Yamaha’s true spirit and have been meticulously designed to provide customers with a superior end-to-end experience encompassing sales, service, and support. They exemplify a personalized approach, ensuring every customer feels valued and satisfied. By leveraging these exclusive outlets, the brand aims to offer customers a gateway into the world of Yamaha Racing.

Each section of these premium outlets has been thoughtfully crafted to instil a sense of pride in being associated with a global brand deeply rooted in international motorsports. Guided by this philosophy, Yamaha has formed an instant connection with customers through the combination of "Blue," representing the brand's proud racing legacy, and "Square," symbolising a curated platform for customers to connect with Yamaha's exhilarating, sporty, and stylish range of two-wheelers.

Alongside providing an industry-leading experience in sales and support, these blue square outlets also serve as a platform for the Blue Streaks riders, Yamaha’s exclusive biker community, allowing riders to engage and interact with other riders.

Through this event, every motorcycle enthusiast got the opportunity to experience the thrill of riding and exploring the best of technology, performance, and safety features in Yamaha’s premium model range.

During the event, activities like Gymkhana Ride were organized for the participants to showcase their talent and sharpen their riding skills. To further build excitement, Test Ride Activity, display of the Yamaha product range and an Accessories & Apparels Zone were also arranged.

Another major highlight of the event was the Styling Zone, wherein customers indulged in various forms of face painting and tattoo art. The company is continuously organizing ‘The Call of the Blue Weekend Events’ in different parts of India throughout the year to raise awareness on the brand’s commitment in promoting riding culture as a part of customer’s lifestyle.

Enthusiasts would find the 2023 Yamaha R15M a little more engaging to ride. Even though the specs remain unchanged, the addition of the coloured instrument cluster would enhance the overall riding feel. Also, it does look more premium and modern than the LCD instrument cluster that we have seen earlier.

The Yamaha R1-inspired coloured TFT instrument cluster shows a plethora of information including a gear position indicator, track and street mode selector, and more.

The 2023 Yamaha R15M will also be equipped with on-board diagnostics (OBD-II) System that will support in monitoring the emission levels in real time and ultimately contributing to reducing carbon footprint. Yamaha has also introduced a new Dark Knight colour option for the normal version of the motorcycle.

The experiential ride was conducted to offer customers the experience of riding on a race track with their own Yamaha machines. This enabled them to understand various parameters like lean angles, high-speed cornering, braking and body movement. Customers also got to understand the benefits of the quick shifter, traction control system available on the YZF-R15 V4 and YZF-R15M, which proved to be most effective in high-speed straight lines and corner exits

Overall, the Track Day allowed Yamaha customers experience the true potential of their machines, while also learning about the difference between riding on a race track as opposed to public roads.

The event was graced by 700 Yamaha fans, out of which 200 customers owning the YZF-R3, YZF-R15, MT-15, the FZ range and the AEROX 155, participated in the experiential track ride. The Track Day event is one of many platforms curated by Yamaha to establish its global image as an exciting brand with a strong racing heritage, giving the customers a sense of pride and belongingness.

Under ‘The Call of the Blue’ umbrella, the company will continue to offer such unique Track Day events to its customers across India. The Track Day experience majorly includes the track riding experience, Posture training, trial sessions and Safety Tips, etc

The customer engagement event by Yamaha was the first in Pune this year. Around 500 riders from Blue Streaks (a community of passionate Yamaha owners) and close to 1000 Yamaha fans participated in the event.

Through this event, every motorcycle enthusiast got the opportunity to experience the thrill of riding and exploring the best of technology, performance, and safety features in Yamaha’s premium model range. During the event, activities like Gymkhana Ride was organized for the participants to showcase their talent and sharpen their riding skills.

To further build excitement, Test Ride Activity, display of the Yamaha product range and an Accessories & Apparels Zone was also arranged. Another major highlight of the event was the Styling Zone, wherein customers indulged in various forms of face painting and tattoo art.

The company will also organize ‘The Call of the Blue Weekend Events’ in other locations of Maharashtra, to raise awareness on the brand’s commitment in promoting riding culture as a part of customer’s lifestyle.

Yamaha’s concept of a Blue Square Showroom is to provide a one stop solution to all the biking needs of a customer. Blue Square showrooms are designed to help customers realize and connect with Yamaha’s Racing DNA, while also enabling them to experience a sense of pride of being associated with a premium brand. The showrooms also serve as a platform for customers to be a part of the Blue Streaks rider community curated by Yamaha. Through this strong community of Yamaha enthusiasts, customers get to interact and ride with other like-minded riders.

The Blue Square outlets also showcase an attractive display of Yamaha’s premium range of motorcycles and scooters, like the AEROX 155 and the YZF-R15M, along with the line-up of MotoGP Editions. Going forward, the company also plans to introduce its global product range, which will be sold exclusively through Blue Square showrooms.

Within India, Yamaha now has Blue Square showrooms operational in Tamil Nadu, Pondicherry, Karnataka, Telangana, Andhra Pradesh, Kerala, Jharkhand, West Bengal, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States.

The experiential ride was conducted to offer customers the experience of riding on a race track with their own Yamaha machines. This enabled them to understand various parameters like lean angles, high-speed cornering, braking and body movement.

Customers also got to understand the benefits of the quick shifter, traction control system available on the YZF-R15 V4 and YZF-R15M, which proved to be most effective in high-speed straight lines and corner exits. Overall, the Track Day allowed Yamaha customers experience the true potential of their machines, while also learning about the difference between riding on a race track as opposed to public roads.

Another major attraction at the event was ‘The Call of the Blue Weekend’ customer engagement activity, wherein Yamaha organized a bouquet of exciting activities like Drag Race, Gymkhana Ride and Slow Speed Balancing. To further build excitement, Test Ride Activity, display of the Yamaha product range and an Accessories & Apparels Zone was also arranged, alongside the Yamaha R1 and MT-09 superbikes.

Another major highlight of the event was the Styling Zone, wherein customers indulged in various forms of face painting and tattoo art. Yamaha’s official MotoGP Partner, Monster Energy also ensured that Yamaha fans stay energised, while they witness Yamaha’s Exciting, Stylish and Sporty range of models in action at the racetrack.

Yamaha's track day is scheduled to take place on 9 Oct 2022. It is open for all Yamaha fans and customers with free entry. Customers owning the Yamaha YZF-R3, YZF-R15, MT-15, FZ range and the AEROX 155 can register online for the track ride experience for Rs. 2000.

Apart from the track ride, Yamaha is also organizing a bouquet of exciting activities like Drag Race, Gymkhana Ride and Slow Speed Balancing.

The Track Day event is one of the many platforms curated by Yamaha to establish its global image as an exciting brand with a strong racing heritage, giving the customers a sense of pride and belongingness.

Yamaha track day registration
Yamaha track day details

Since 2018, with the announcement of each phase of 'The Call of the Blue' brand campaign, the company has been executing its product planning, marketing, and customer engagement strategies in line with the brand’s global image of 'Excitement, Style and Sportiness'. As a result, 8 new global products were introduced with a focus on the premium segment. This led to an impressive rise of Yamaha’s market share in the premium motorcycle segment, moving up from 10 percent in 2018 to 15 percent in 2021.

A new brand campaign film on ‘The Call of the Blue’ Version 3.0 was also released. The film portrays the aspiration levels of owning a Yamaha and how every Yamaha product enriches the lifestyle of the youth from different walks of life. It also showcases how the aspirations of the youth turn into reality, as they ride together to create new memories and evolve with “The Call of the Blue”.

Under this refreshing brand campaign, Yamaha is further revving up the excitement quotient, offering a premium ownership experience to all its customers by organizing engagement activities like - ‘The Call of the Blue Track Day’, ‘Blue Streaks’ Ride and ‘The Call of the Blue Weekend’.

Also, to amplify its presence in the premium segment, the company is aggressively expanding its current network of over 80 Blue Square showrooms, offering its customers a platform to interact with the brand and enjoy a unique buying and ownership experience. Currently, India Yamaha operates with 1800 plus Touch Points across India.

The state-of-the-art Blue Square showrooms embed Yamaha's racing DNA of excitement, style & sportiness, and are launched under the banner of ‘Paul Automobiles’ in Maheshtala (1460 sq.ft), ‘Aquad Ventures’ in Kamarhati (1589 sq.ft) and ‘Mahansaria & Sons’ in Baruipur (1659 sq.ft). All 3 showrooms are designed to offer end-to-end sales, service, and spares support.

A Blue Square showroom is a customer’s gateway into the world of Yamaha Racing, and every section in the premium outlet is designed to evoke a sense of pride, in being associated with a global brand with strong roots in international motorsports. This has allowed the brand to form an instant connection with its customers, as ‘Blue’ is a representation of Yamaha’s proud racing legacy and ‘Square’ symbolizes a platform created for customers to connect with the brand’s philosophy of offering ‘Exciting, sporty and stylish’ range of products.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “As a part of ‘The Call of the Blue’ brand campaign, we are excited to announce the launch of 3 new Blue Square showrooms in Kolkata. Being a capital city, the Kolkata market is of great importance to strengthening our presence in the East Zone. With the newly launched premium outlets, the city has 4 active dealerships now, and every Blue Square outlet is a platform created for customers to attain a sense of belonging to Yamaha's rich heritage in international motorsports. The premium outlets also enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparel, providing them with a unique buying and ownership experience.”

The new Yamaha Blue Square showroom in Pondicherry is the city's first such store. Launched under the banner of ‘Srinivasa Motors’, the outlet offers end-to-end sales, service and spare support. The concept-driven showroom covers 1720sq.ft. and embeds Yamaha's racing DNA of excitement, style & sportiness.

Yamaha Blue Square showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. They carry forward Yamaha’s racing heritage through a visual and exhibitory outline seen on the exterior porticos of the outlet and a BLUE-themed interior.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said:

As a part of ‘The Call of the Blue’ brand campaign,we are extremely happy to announce the launch of the 1stBlue Square showroom in Pondicherry as it is one of the most flourishing business hubs in Southern India. This makes it a very important market for Yamaha. The new Blue Square showroom will be a platform for every customer to attain a sense of belonging to Yamaha's rich heritage in international motorsports. This premium outlet will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels, providing them with a unique buying and ownership experience.

The Monster Energy Yamaha MotoGP Edition, motorcycle model range – YZF-R15M & MT-15 V2.0 showcases the Yamaha MotoGP branding on the tank shrouds, the fuel tank and side panels, outlining its Racing background. Whereas the AEROX 155 and the RayZR Monster Energy Yamaha MotoGP Edition gets Yamaha MotoGP branding on the overall body.

The strong background of Yamaha’s excitement in India that started with the R Series, FZ Series and MT Series testifies Yamaha’s commitment of offering two wheelers that live up to the global spirit of Yamaha Racing. Further to stimulate its growth, Yamaha aims to strengthen the global image of excitement, style, and sportiness by offering MotoGP inspired Editions in the future as well.

The Yamaha R15 V3S in the new matte black colour indeed looks sportier. The all-black treatment gives the motorcycle a bolder and meaner stance. In fact, even the alloy wheels are painted black.

On the side of the front fairing, there is the R15 V3S branding whereas, at the bottom, we have the Yamaha lettering. The single-piece seat design somehow gels better in this new matte black colour option.

With the launch of this new paint scheme, the Yamaha R15 V3S is now available in a total of two colours - the new matte black and the old racing blue. Both of them retail at Rs 1.60 lakh (ex-showroom).

The experiential ride was conducted to offer Yamaha customers the experience of riding on a race track. This enabled them to understand various parameters like lean angles, high speed cornering, braking and body movement.

Customers also got to understand the benefits of the Quick Shifter, Traction Control System available on the YZF-R15 V4 and YZF-R15M, which proved to be most effective in high speed straight lines and corner exits. Overall, the Track Day allowed Yamaha customers experience the true potential of their machines, while also learning about the difference between riding on a race track as opposed to public roads.

Another major attraction at the event was the company’s flagship model the Yamaha R1, which was on display alongside the AEROX 155, YZF-R15 V4 and the YZF-R15M. Yamaha’s official MotoGP Partner, Monster Energy also ensured that Yamaha fans stay energised, while they witness Yamaha’s Exciting, Stylish and Sports range of models in action at the racetrack.

Under ‘The Call of the Blue’ umbrella, the company will continue to offer such unique Track Day events to its customers across India. The Track Day experience majorly includes the track riding experience, Posture Training, Trial Sessions and Safety Tips, etc.

With the launch of this edition, the already desirable Yamaha R15M has got even more enticing with the iconic white and red ‘speed block’ colour scheme which includes the gold alloy wheels, Yamaha factory race-bike gold Tuning Fork emblems, black levers and special commemorative badging on the Fuel Tank.

The Yamaha R15M World GP 60th Anniversary Edition marks the company’s association with the premier series of motorcycle road racing since 1961. It offers a tribute to Yamaha’s passion for racing and honours the challenging spirit of Yamaha riders over the past 60 years. It stands as a reminder of Yamaha’s first-ever Grand Prix race along with the company’s commitment to take on challenges going forward.

Apart from the aesthetic changes, the Yamaha R15M World GP 60th Anniversary Edition shares the rest of the parts and features with the regular R15M. So it comes with traction control, quickshifter, USD front forks, fully digital instrument cluster with Bluetooth connectivity, ABS and more.

To get home a brand-new Yamaha R15M World GP 60th Anniversary Edition, you will have to shell out INR 1.88 lakh (ex-showroom, Delhi).

The experiential ride was conducted to offer Yamaha customers the experience of riding on a race track. Customers were also educated on the various parameters and differences involved in riding on a race track as opposed to public roads.

The event was graced by over 500 Yamaha fans, who gathered at the MMRT to witness Yamaha’s Exciting, Stylish and Sports range of models in action. A total of 200 customers owning the YZF-R3, YZF-R15, MT-15, the FZ range and the AEROX 155, participated in the experiential Track ride with their motorcycles and scooters.

The Track Day event is one of many platforms curated by Yamaha to establish its global image as an exciting brand with a strong racing heritage, giving the customers a sense of pride and belongingness.

Under The Call of the Blue umbrella in 2022, Yamaha will continue to introduce new products in the premium segment and offer such unique Track Day events to its customers across India. These track day experiences will majorly include Safety Tips, Posture training, trial sessions and track experience, etc.

Below are the Festive Offers details:

Fascino 125 Fi Hybrid, RayZR 125 Fi Hybrid, RayZR Street Rally 125 Fi Hybrid:

• Upto Rs. 3,000/- Cash Back offer applicable in Andhra Pradesh, Telangana and Kerala
• Upto Rs. 2,500/- Cash Back offer applicable in North East, Assam, West Bengal, Uttar Pradesh and Maharashtra
• 7.99% Interest rate across India

Yamaha FZ 15 model range: Low Down Payment – Rs. 8,999/- or 9.49% Interest Rate (Applicable across India)

Yamaha YZF-R15 V3 & YZF-R15S V3 model: Low Down Payment – Rs 19,999/- or 10.99% Interest Rate (Applicable across India)